{"id":1173,"date":"2019-10-05T11:14:59","date_gmt":"2019-10-05T08:14:59","guid":{"rendered":"https:\/\/www.itero.lv\/?page_id=1173"},"modified":"2023-07-23T19:33:35","modified_gmt":"2023-07-23T16:33:35","slug":"brand-strategy-guide","status":"publish","type":"page","link":"https:\/\/www.itero.lv\/brand-strategy-guide\/","title":{"rendered":"Z\u012bmola izveide. Strat\u0113\u0123ija, Itero br\u012bfinga process"},"content":{"rendered":"\n
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Tikai fakti \u2013 vairums no m\u016bsu klientiem, kas uzs\u0101k z\u012bmola strat\u0113\u0123ijas ce\u013cu ir jau tirg\u016b savi pieteiku\u0161i, paz\u012bstami uz\u0146\u0113mumi ar v\u0113r\u0101 \u0146emamu apgroz\u012bjumu, procesiem un klientu b\u0101zi. Tie ir izaugu\u0161i l\u012bdz br\u012bdim, kad ir izpratne, ka uz\u0146\u0113mumam ir nepiecie\u0161ams z\u012bmols, kas pavad\u012bs to turpm\u0101ko izaugsmi caur visiem komunik\u0101cijas kan\u0101liem.<\/p>\n<\/div>\n\n\n\n

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Jaunus Z\u012bmolus rada pieredz\u0113ju\u0161i uz\u0146\u0113m\u0113ji un uz\u0146\u0113mumi, kas lieliski apzin\u0101s savus m\u0113r\u0137us un skaidru redz\u0113jumu par to, k\u0101 \u0161is bizness str\u0101d\u0101s p\u0113c vair\u0101kiem gadiem. M\u016bsu uzdevums ir r\u016bp\u012bgi klaus\u012bties un uzdot pareizos jaut\u0101jumus, jo ce\u013c\u0161 klientam jau ir zin\u0101ms. Ir atlicis sal\u0101got dizainu, v\u0113st\u012bjumu un uz\u0146\u0113muma procesus vienot\u0101 ritm\u0101, st\u0101st\u0101 un v\u0113st\u012bjum\u0101.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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M\u016bsu Z\u012bmola strat\u0113\u0123ijas izstr\u0101de s\u0101kas ar Br\u012bfinga procesu. Ide\u0101l\u0101 gad\u012bjum\u0101 t\u0101s tiek \u012bstenotas klienta telp\u0101s, kaut ar\u012b sarunas Teams vai Zoom vid\u0113 nu ar\u012b ir k\u013cuvu\u0161as par ikdienas realit\u0101ti.<\/p>\n<\/div>\n\n\n\n

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Br\u012bfikga intervijas nodro\u0161ina, ka m\u0113s apskat\u0101m Z\u012bmola izveides jaut\u0101jumus no 4 \u013coti \u012bpa\u0161iem len\u0137iem. Tas \u013cauj m\u016bsu rado\u0161ajai komandai sa\u0146emt pla\u0161u ainu, kas nepiecie\u0161ama turpm\u0101kam darbam.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"M\u0113r\u0137i<\/div>
M\u0113r\u0137i un p\u0101rdo\u0161anas strat\u0113\u0123ija<\/div>Kur m\u0113s v\u0113lamies b\u016bt, ko v\u0113lamies sasniegt p\u0113c vair\u0101kiem gadiem un k\u0101di ir pieejamie resursi, lai to sasniegtu?<\/dev><\/div>\n<\/div>\n\n\n\n
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\"Marketinga<\/div>
Marketinga Personas<\/div>Kas ir m\u016bsu klienti? Kur tie atrodas, ko dara? K\u0101 m\u0113s paz\u012bsim m\u016bsu klientu, tikl\u012bdz \u0161\u0101du ieraudz\u012bsim?<\/dev><\/div>\n<\/div>\n\n\n\n
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\"Tonis,<\/div>
Tonis, v\u0101rdu kr\u0101jums, \u012bpa\u0161\u012bbas<\/div>K\u0101 m\u0113s aprakst\u012bsim m\u016bsu biznesu? Kas ir unik\u0101ls taj\u0101, k\u0101 bizness notiek, cilv\u0113ki str\u0101d\u0101, klienti p\u0113rk? AR ko m\u0113s esam \u012bpa\u0161i?<\/dev><\/div>\n<\/div>\n\n\n\n
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\"Sast\u0101vda\u013cas<\/div>
Sast\u0101vda\u013cas pilnai ainai<\/div>Kur un k\u0101d\u0101 veid\u0101 m\u016bsu klienti saskarsies ar m\u016bzu z\u012bmolu? K\u0101 tas atrad\u012bs ce\u013cu pie klienta, kur to redz\u0113s?<\/dev><\/div>\n<\/div>\n<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
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Z\u012bmola vizu\u0101l\u0101 puse – logotops, kr\u0101sas, materi\u0101lu noform\u0113jums.<\/p>\n\n\n\n

Viens no z\u012bmola pamatakme\u0146iem ir logo.<\/p>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

Pl\u0101nojas rebrendings? Esat nobriedu\u0161i logo atjaunojumam, z\u012bmola atsvaidzin\u0101\u0161anai? Aicin\u0101m skat\u012bt m\u016bsu veiktos darbus<\/a>, un, ja m\u016bsu pieg\u0101jiens \u0161\u0137iet pareizs, uzaiciniet uz tik\u0161anos!<\/p>\n\n\n\n

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\n\"Z\u012bmola<\/a>\n<\/div>\n\n\n\n
\n\"Sa\u0146emt<\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Tikai fakti \u2013 vairums no m\u016bsu klientiem, kas uzs\u0101k z\u012bmola strat\u0113\u0123ijas ce\u013cu ir jau tirg\u016b savi pieteiku\u0161i, paz\u012bstami uz\u0146\u0113mumi ar v\u0113r\u0101 \u0146emamu apgroz\u012bjumu, procesiem un klientu b\u0101zi. Tie ir izaugu\u0161i l\u012bdz br\u012bdim, kad ir izpratne, ka uz\u0146\u0113mumam ir nepiecie\u0161ams z\u012bmols, kas pavad\u012bs to turpm\u0101ko izaugsmi caur visiem komunik\u0101cijas kan\u0101liem. Jaunus Z\u012bmolus rada pieredz\u0113ju\u0161i uz\u0146\u0113m\u0113ji un […]<\/p>\n","protected":false},"author":1,"featured_media":3226,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"_links":{"self":[{"href":"https:\/\/www.itero.lv\/wp-json\/wp\/v2\/pages\/1173"}],"collection":[{"href":"https:\/\/www.itero.lv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.itero.lv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.itero.lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.itero.lv\/wp-json\/wp\/v2\/comments?post=1173"}],"version-history":[{"count":18,"href":"https:\/\/www.itero.lv\/wp-json\/wp\/v2\/pages\/1173\/revisions"}],"predecessor-version":[{"id":3966,"href":"https:\/\/www.itero.lv\/wp-json\/wp\/v2\/pages\/1173\/revisions\/3966"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.itero.lv\/wp-json\/wp\/v2\/media\/3226"}],"wp:attachment":[{"href":"https:\/\/www.itero.lv\/wp-json\/wp\/v2\/media?parent=1173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}