{"id":1465,"date":"2020-01-03T12:40:28","date_gmt":"2020-01-03T09:40:28","guid":{"rendered":"https:\/\/www.itero.lv\/?page_id=1465"},"modified":"2022-05-20T12:05:08","modified_gmt":"2022-05-20T09:05:08","slug":"b2b-pardosana-klientu-piesaistisana-apkalposana","status":"publish","type":"page","link":"https:\/\/www.itero.lv\/b2b-pardosana-klientu-piesaistisana-apkalposana\/","title":{"rendered":"B2B p\u0101rdo\u0161ana. Interesentu identific\u0113\u0161ana m\u0101jaslap\u0101"},"content":{"rendered":"\n
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M\u0101jaslapa ir apmekl\u0113ta, tom\u0113r..<\/h3>\n\n\n\n

Simtiem uz\u0146\u0113mumu ikdien\u0101 mekl\u0113 da\u017e\u0101dus pakalpojumus un preces, izmanto Google mekl\u0113t\u0101ju, tauj\u0101 p\u0113c rekomend\u0101cij\u0101m, atver j\u016bsu m\u0101jaslapu.. ta\u010du neuzraksta piepras\u012bjumu, nepainteres\u0113jas.. jeb citiem v\u0101rdiem, nekonvert\u0113jas. K\u0101d\u0113\u013c t\u0101?

Desmit iemesli, to skait\u0101 \u2013 nepaman\u012bja aicin\u0101jumu r\u012bc\u012bbai, nesa\u0146\u0113ma pietiekami daudz inform\u0101cijas, neuztv\u0113ra labumu.. da\u017ereiz tie ir vienk\u0101r\u0161i steidz\u012bgi.

Ko dar\u012bt, lai uzlabotu konversiju?<\/strong><\/p>\n<\/div>\n\n\n\n

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Konvert\u0113jas tikai 2%!?<\/h3>\n\n\n\n

L\u016bk fakts – No visiem j\u016bsu m\u0101jaslapas apmekl\u0113t\u0101jiem vien aptuveni 2% jums uzrakst\u012bs<\/strong>. Tikai 2% r\u012bkosies, sazin\u0101sies ar jums, aizpild\u012bs kontaktformu, izmantos \u010datu m\u0101jaslap\u0101. 2%. Tikai 2%!

Padom\u0101jiet mirkli par \u0161o \u2013 \u0161ie da\u017e\u0101du uz\u0146\u0113mumu p\u0101rst\u0101vji, kas non\u0101ca j\u016bsu m\u0101jaslap\u0101 ta\u010du tie\u0161\u0101m mekl\u0113 pakalpojumu, ko j\u016bs pied\u0101v\u0101jat, tie atn\u0101ca uz m\u0101jaslapu tie\u0161i j\u016bsu pakalpojuma d\u0113\u013c. Tiem vajag \u0161o pakalpojumu. Un tom\u0113r, tie aizg\u0101ja t\u0101l\u0101k. Tikai 2%. <\/p>\n\n\n\n

Kas notiek ar p\u0101r\u0113jiem 98%? Kas ir \u0161ie uz\u0146\u0113mumi? K\u0101 ar tiem sazin\u0101ties? Ja vien j\u016bs zin\u0101tu..<\/p>\n<\/div>\n<\/div>\n\n\n\n

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M\u0101jas lapa ir viens no uz\u0146\u0113muma B2B p\u0101rdo\u0161anas kan\u0101liem. B2B m\u0101jaslapu atdeve = jaunu klientu piesaist\u012b\u0161anas efektivit\u0101te un saist\u012btais apgroz\u012bjums.
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B2B p\u0101rdo\u0161ana prezum\u0113, ka jums ir efekt\u012bva klientu un interesentu (leads) apkalpo\u0161ana, uz\u0146\u0113mum\u0101 ir efekt\u012bva akt\u012bv\u0101 p\u0101rdo\u0161ana, uz\u0146\u0113muma p\u0101rdo\u0161anas kan\u0101li tiek akt\u012bvi apsekoti un dati tiek analiz\u0113ti.<\/p>\n<\/div>\n\n\n\n

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Tagad atcerieties savus rekl\u0101mas kampa\u0146u efektivit\u0101tes r\u0101d\u012bt\u0101jus, kurus j\u016bs noteikti zin\u0101t, kurus noteikti m\u0113r\u0101t, ar visiem CPM u.c. r\u0101d\u012bt\u0101jiem, lai dab\u016btu iesp\u0113jami vair\u0101k apmekl\u0113t\u0101jus m\u0101jaslap\u0101.. kura perform\u0113 tikai par 2%.. Skarba atkl\u0101sme, ja esat pieradu\u0161i m\u0113r\u012bt tikai piltuves aug\u0161galu.<\/p>\n\n\n\n

B2B sektora m\u0101jaslap\u0101m \u0161is konversijas r\u0101d\u012bt\u0101js ir vid\u0113ji ap 2%. Lai k\u0101ds b\u016btu j\u016bsu m\u0101jaslapas apmekl\u0113jums, ap 98% no apmekl\u0113t\u0101jiem neko nepas\u016bta, neinteres\u0113jas un formas neaizpilda! <\/p>\n<\/div>\n<\/div>\n\n\n\n

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Efekt\u012bvas m\u0101jaslapas apmekl\u0113t\u0101ju apkalpo\u0161anas recepte: 3 pan\u0101kumu principi:<\/p>\n\n\n\n

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\"Kvalit\u0101te\"<\/div>
Kvalit\u0101te<\/div>M\u0101jaslapa ar savu noform\u0113jumu un saturu veicina uzticam\u012bbu pied\u0101v\u0101tajiem pakalpojumiem. Saturs ieinteres\u0113, p\u0101rdod v\u0113lmi izm\u0113\u0123in\u0101t, aicina pieteikties. M\u0101jaslapa ir iedvesmojo\u0161a, \u0101tra, viegli pat\u0113r\u0113jama, saprotama un struktur\u0113ta.

K\u0101 Itero var pal\u012bdz\u0113t:<\/strong>

\u2192 S\u0101ksim ar auditu. Kas tie\u0161i m\u0101jas lap\u0101 ir j\u0101dara?
\u2192 Uzlabosim m\u0101jaslapas saturu un noform\u0113jumu, ietversim aicin\u0101jumus uz r\u012bc\u012bbu
\u2192 M\u0113s izveidosim jums efekt\u012bvas, uzrun\u0101jo\u0161as konversiju formas<\/dev><\/div>\n<\/div>\n\n\n\n
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\"\u0100trums\"<\/div>
\u0100trums<\/div>Paral\u0113li j\u016bsu m\u0101jaslapai, klients jau skat\u0101s \u010detras citas. Vi\u0146\u0161 mekl\u0113 \u2013 tagad! Tam, cik \u0101tri sazin\u0101sieties ar interesentu, ir noteico\u0161a noz\u012bme dar\u012bjuma varb\u016bt\u012bbai. Ja atbild\u0113siet 5 min\u016b\u0161u laik\u0101, j\u016bs piedalaties; ja stundas laik\u0101, tikai 36% izdo\u0161an\u0101s, bet ja vakar\u0101 vai r\u012bt.. dar\u012bjuma neb\u016bs.

K\u0101 Itero var pal\u012bdz\u0113t:<\/strong>

\u2192 Savienosim m\u0101jaslapu ar CRM, lai visi interesenti tiek apkalpoti vienuviet
\u2192 Izveidosim jums m\u0101jaslap\u0101 \u010datu \u2013 iesp\u0113ja uzs\u0101kt sarunu \u012bst\u0101 br\u012bd\u012b
\u2192 Uzlabosim j\u016bsu p\u0101rdo\u0161anas materi\u0101lus<\/dev><\/div>\n<\/div>\n\n\n\n
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\"Ieskats\"<\/div>
Ieskats<\/div>Zini un atrodi savu m\u0101jaslapas apmekl\u0113t\u0101ju. Kas tie ir par uz\u0146\u0113mumiem, ko tie mekl\u0113, k\u0101 atradu\u0161i, ar k\u0101diem atsl\u0113gas v\u0101rdiem. Cik reizes jau biju\u0161i, ko skat\u012bju\u0161ies. Ja vien j\u016bs zin\u0101tu, kas ir tie p\u0101r\u0113jie 98% taj\u0101 br\u012bd\u012b, kad j\u016bs tiem varat pied\u0101v\u0101t tie\u0161i to, ko vi\u0146i mekl\u0113\u2026

K\u0101 Itero var pal\u012bdz\u0113t:<\/strong>

\u2192 Re\u0101la laika apmekl\u0113juma identific\u0113\u0161ana ar piel\u0101got\u0101m statistikas atskait\u0113m
\u2192 Kvalific\u0113t\u0101ku l\u012bdu piesaiste
\u2192 M\u0113s piesl\u0113gsim jums marketinga automatiz\u0101ciju, lai robots p\u0101r\u0146em rut\u012bnas darbu<\/dev><\/div>\n<\/div>\n<\/div>\n\n\n\n

Ieskats! Kam ir dom\u0101ts m\u016bsu l\u012bdu identifik\u0101cijas m\u0101jaslap\u0101 pakalpojums?<\/strong><\/h2>\n\n\n\n
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\"J\u016bs<\/div>
J\u016bs esat B2B biznes\u0101<\/div>Interesenti ir uz\u0146\u0113mumi. Priv\u0101tpersonas netiek identific\u0113tas.<\/dev><\/div>\n<\/div>\n\n\n\n
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\"Jums<\/div>
Jums ir akt\u012bva p\u0101rdo\u0161ana<\/div>Pret\u0113j\u0101 gad\u012bjum\u0101 j\u016bs vienk\u0101r\u0161i izniekosiet iesp\u0113jas. L\u012bds ir l\u012bds, kam\u0113r karsts.<\/dev><\/div>\n<\/div>\n\n\n\n
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\"Jums<\/div>
Jums ir struktur\u0113ta m\u0101jaslapa<\/div>Sazarota m\u0101jaslapa ar atsevi\u0161\u0137\u0101m lap\u0101m pakalpojumiem<\/dev><\/div>\n<\/div>\n\n\n\n
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\"J\u016bs<\/div>
J\u016bs esat gatavi invest\u0113t trafik\u0101<\/div>M\u0113s pal\u012bdz\u0113sim ar SEO un Google rekl\u0101mu, atvedot kvalitat\u012bvus apmekl\u0113t\u0101jus<\/dev><\/div>\n<\/div>\n<\/div>\n\n\n\n
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K\u0100 TAS STR\u0100D\u0100?<\/strong>

Pakalpojums ir iesp\u0113jojams l\u012bdz\u012bgi, k\u0101, piem\u0113ram, Google Analytics. J\u016bs sav\u0101 m\u0101jaslap\u0101 ievietojat koda fragmentu un atsevi\u0161\u0137\u0101 sist\u0113m\u0101 sa\u0146emat k\u0101 apmekl\u0113juma inform\u0101ciju, t\u0101 identific\u0113tus uz\u0146\u0113mumus, kas ir skat\u012bju\u0161ies konkr\u0113tu produktu vai pakalpojumu lappuses.

PRIEK\u0160ROC\u012aBAS<\/strong>

1. Re\u0101la laika dati.<\/strong>
Inform\u0101cija par uz\u0146\u0113mumiem ir svaiga, j\u016bs varat b\u016bt inform\u0113ts tie\u0161i br\u012bd\u012b, kad interesenti p\u0113ta j\u016bsu pakalpojumu. J\u016bs varat izv\u0113l\u0113ties sazin\u0101ties nekav\u0113joties!

2. Automatiz\u0101cija.<\/strong>
M\u0113s pal\u012bdz\u0113sim uzst\u0101d\u012bt trigerus<\/strong>, kas atbilsto\u0161as produktu l\u012bnijas<\/strong> p\u0101rdo\u0161anas konsultantam ats\u016bt\u012bs notifik\u0101ciju, ja ir apmekl\u0113jums no, piem\u0113ram, m\u0113r\u0137a industrijas vai k\u0101diem citiem \u012bpa\u0161iem apst\u0101k\u013ciem, kas liek r\u012bkoties nekav\u0113joties.

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3. P\u0101rvald\u012bba. <\/strong>
Pie\u0161\u0137iriet manu\u0101li vai autom\u0101tiski \u0161os uz\u0146\u0113mumus konkr\u0113tiem p\u0101rdo\u0161anas konsultantiem, izmantojiet bekend\u0101 ieb\u016bv\u0113to CRM sist\u0113mu vai integr\u0113jiet ar savu.

4. Atskaites. <\/strong>
Papildus tam, kompakt\u0101 un grafiski izteiksm\u012bg\u0101 veid\u0101 m\u0101jaslapas apmekl\u0113juma r\u0101d\u012bt\u0101ji bez sare\u017e\u0123\u012bt\u0101m saskarn\u0113m.<\/p>\n\n\n\n


IZM\u0112\u0122INIET PA\u0160I<\/strong>

Pirms pie\u0146emt l\u0113mumu, j\u016bs varat ieg\u016bt bezmaksas izm\u0113\u0123in\u0101juma periodu un prezent\u0101ciju, lai redz\u0113tu kas notiek j\u016bsu lap\u0101, k\u0101di uz\u0146\u0113mumi ko mekl\u0113 no j\u016bsu pakalpojumiem.<\/p>\n<\/div>\n\n\n\n

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    Piesakieties demonstr\u0101cijai un bezmaksas izm\u0113\u0123in\u0101juma periodam!<\/strong>
    \nM\u0113s sazin\u0101simies ar jums, lai nok\u0101rtotu demonstr\u0101ciju. Jums vai J\u016bsu IT p\u0101rst\u0101vim ir j\u0101b\u016bt piek\u013cuvei m\u0101jaslapai, lai pievienotu kodu m\u0101jaslap\u0101. Kontaktpersonai ir svar\u012bgas ang\u013cu valodas prasmes.
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    \nP\u0113c izm\u0113\u0123in\u0101juma perioda, balstoties uz j\u016bsu m\u0101jaslapas apmekl\u0113juma apjomu, jums tiks iesniegts finan\u0161u pied\u0101v\u0101jums un identific\u0113t\u0101 apmekl\u0113juma anal\u012bze, p\u0113c kuras j\u016bs var\u0113siet pie\u0146emt l\u0113mumu vai izmantot t\u0101l\u0101k un abon\u0113t \u0161o pakalpojumu. \u013boti vienk\u0101r\u0161i!
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    Aizpildot \u0161o formu j\u016bs piekr\u012btat j\u016bsu datu apstr\u0101dei, lai ar jums sazin\u0101tos un nok\u0101rtotu jums sist\u0113mas pakalpojuma izm\u0113\u0123in\u0101jumu un demonstr\u0101ciju.<\/span>