{"id":1500,"date":"2020-01-04T09:06:35","date_gmt":"2020-01-04T06:06:35","guid":{"rendered":"https:\/\/www.itero.lv\/?page_id=1500"},"modified":"2022-02-16T21:02:45","modified_gmt":"2022-02-16T18:02:45","slug":"marketinga-automatizacija","status":"publish","type":"page","link":"https:\/\/www.itero.lv\/marketinga-automatizacija\/","title":{"rendered":"Marketinga automatiz\u0101cija"},"content":{"rendered":"\n
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Analiz\u0113jot marketinga noda\u013cas darbu, aptuveni puse no darba uzdevumiem atk\u0101rtojas. Nav runa par jaun\u0101m idej\u0101m, projektiem, ien\u0101k\u0161anu jaun\u0101 tirg\u016b, bet gan par ikdienas darba uzdevumiem, ko marketinga speci\u0101listi, p\u0101rdev\u0113ji un klientu konsultanti dara, saskaroties ar klientu piepras\u012bjumiem un atg\u0101din\u0101jumiem. Nereti j\u016bsu darbinieki j\u016btas, k\u0101 str\u0101d\u0101jot fabrik\u0101.<\/p>\n<\/div>\n\n\n\n

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Tikm\u0113r uz\u0146\u0113muma vad\u012bt\u0101ji lauza rokas, nesp\u0113jot iz\u0161\u0137irties starp papildus darbinieku piesaisti, kas ir darbasp\u0113ka nodok\u013cu poz\u012bcija vai faktu, ka da\u017ei no klientiem, jo \u012bpa\u0161i mazie b\u016bs j\u0101upur\u0113. Parasti aug \u0161tats, main\u0101s marketinga vad\u012bt\u0101ji, tiek pie\u0146emti darb\u0101 da\u017e\u0101di asistenti vienk\u0101r\u0161i lai tiktu gal\u0101 ar pa\u0161u uzst\u0101d\u012btajiem marketinga pl\u0101na uzdevumiem.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"Marketinga<\/figure>\n\n\n\n
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\"Marketings\"<\/div>
Marketings<\/div>V\u0113l personaliz\u0113t\u0101ka komunik\u0101cija ar j\u016bsu klientiem<\/dev><\/div>\n<\/div>\n\n\n\n
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\"P\u0101rdo\u0161ana\"<\/div>
P\u0101rdo\u0161ana<\/div>Automatiz\u0113ta l\u012bdu \u0123ener\u0101cija, kl\u0101tp\u0101rdo\u0161anas aktivit\u0101tes<\/dev><\/div>\n<\/div>\n\n\n\n
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\"Atbalsts\"<\/div>
Atbalsts<\/div>Zin\u0101\u0161anu b\u0101ze, pa\u0161apkalpo\u0161an\u0101s vietne un \u010data atbalsts<\/dev><\/div>\n<\/div>\n\n\n\n
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\"Vad\u012bba\"<\/div>
Vad\u012bba<\/div>Vienota klientu datu platforma scen\u0101riju un atskai\u0161u vad\u012bbai<\/dev><\/div>\n<\/div>\n<\/div>\n\n\n\n
\"CDP<\/figure>\n\n\n\n
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Ar ko CDP at\u0161\u0137iras no CRM?<\/h2>\n\n\n\n

Abas sist\u0113mas satur klientu datus un komunik\u0101cijas v\u0113sturi, ta\u010du kam\u0113r ar CRM sist\u0113mu str\u0101d\u0101 cilv\u0113ki, ikdien\u0101 komunic\u0113jot ar klientiem un skaidrojot vi\u0146u v\u0113lmes, CDM ir pa\u0161vad\u012bta datorsist\u0113ma, kur\u0101 komunik\u0101ciju ar klientiem veic algoritmi p\u0113c cilv\u0113ku sast\u0101d\u012btiem scen\u0101rijiem.<\/p>\n<\/div>\n\n\n\n

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Ar ko j\u0101r\u0113\u0137in\u0101s, ievie\u0161ot \u0161\u0101du risin\u0101jumu?<\/h3>\n\n\n\n

Uz\u0146\u0113mum\u0101 jau ir j\u0101b\u016bt klientu apkalpo\u0161anas procesiem, marketinga un p\u0101rdo\u0161anas person\u0101lam. Iesp\u0113jams, j\u016bsu r\u012bc\u012bb\u0101 jau \u0161obr\u012bd ir da\u017e\u0101das sist\u0113mas. J\u016bs kvalific\u0113 tas, ka j\u016bs zin\u0101t, ka varat lab\u0101k un vair\u0101k ar IT sist\u0113mu pal\u012bdz\u012bbu. J\u016bs jau zin\u0101t, ar ko netiekat gal\u0101 un ir j\u0101izv\u0113las – invest\u0113t papildus darbiniekos vai IT sist\u0113m\u0101.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Veidojiet scen\u0101rijus, vadiet klientus, automatiz\u0113jiet rut\u012bnu<\/h2>\n\n\n\n

Automatiz\u0113jiet e-pasta v\u0113stu\u013cu izs\u016bti, sms \u012bszi\u0146as vai komunik\u0101ciju \u010dat\u0101, izmantojot scen\u0101riju izveides r\u012bku. Ieg\u016bstiet v\u0113l pla\u0161\u0101ku ainu ar Google Tag mened\u017eera integr\u0101ciju, uzskaitot r\u012bc\u012bbu ar JavaScript mikrokomand\u0101m un atz\u012bm\u0113m. Itero jums pal\u012bdz\u0113s saprast ko un k\u0101 no j\u016bsu procesiem ir iesp\u0113jams automatiz\u0113t un k\u0101 \u0161ie procesi var uzraudz\u012bt notieko\u0161o m\u0101jaslap\u0101 un pal\u012bdz\u0113t J\u016bsu klientiem.<\/p>\n\n\n\n

P\u0101rv\u0113rtiet savas m\u0101jaslapas apmekl\u0113t\u0101jus par laim\u012bgiem, apkalpotiem klientiem!<\/strong><\/p>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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Personaliz\u0113ta komunik\u0101cija<\/h2>\n\n\n\n

J\u016bs paz\u012bstat savus klientus! J\u016bs zin\u0101t vi\u0146u v\u0101rdus, v\u0113lmes, paradumus! Pal\u012bdziet tiem veikt vair\u0101k pirkumus pie jums, pal\u012bdzot vi\u0146iem pie\u0146emt l\u0113mumu! J\u016bsu klienti par to j\u016bs iem\u012bl\u0113s v\u0113l vair\u0101k un dar\u012bjumi b\u016bs bie\u017e\u0101ki, pirkumu vid\u0113jie apjomi \u2013 liel\u0101ki. Pirkumu grozam, kas nav non\u0101cis l\u012bdz checkout solim vairs nav vietas J\u016bsu veikal\u0101! Automatiz\u0101cija nodro\u0161in\u0101s, ka j\u016bsu klienti sa\u0146ems zi\u0146u ar tiem interes\u0113jo\u0161\u0101m prec\u0113m tikl\u012bdz jums t\u0101s ir pieejamas vai ar\u012b \u2013 tikl\u012bdz t\u0101m ir atlaide! Jums ir \u0161ie dati! Ir laiks ar tiem r\u012bkoties!<\/p>\n\n\n\n

Sauciet savu klientu v\u0101rd\u0101 un par\u0101diet vi\u0146am to, kas vi\u0146u patie\u0161\u0101m interes\u0113!<\/strong><\/p>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
\"Idejas<\/figure>\n\n\n\n
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\"Atg\u016bstiet<\/div>
Atg\u016bstiet zaud\u0113tus grozus<\/div>Pal\u016bdziet pabeigt pirkumu ar e-pastu, sms, push notifik\u0101ciju<\/dev><\/div>\n<\/div>\n\n\n\n
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\"Pied\u0101v\u0101jiet<\/div>
Pied\u0101v\u0101jiet atlaidi pirmajam pirkumam<\/div>Neliels Popup pirm\u0101s reizes apmekl\u0113t\u0101jiem<\/dev><\/div>\n<\/div>\n\n\n\n
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\"Paaugstiniet<\/div>
Paaugstiniet klientu reitingu<\/div>Dodiet atpaka\u013c akt\u012bviem loj\u0101liem klientiem<\/dev><\/div>\n<\/div>\n\n\n\n
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\"Novirziet<\/div>
Novirziet klientu uz vajadz\u012bgo preci<\/div>Apm\u0101ciet \u010datbotu pal\u012bdz\u0113t klientiem atrast nepiecie\u0161amo<\/dev><\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"Apsveiciet<\/div>
Apsveiciet klientus dzim\u0161anas dien\u0101<\/div>Nos\u016btiet karti\u0146u vai lab\u0101k \u2013\u00a0atlaidi pirkumiem<\/dev><\/div>\n<\/div>\n\n\n\n
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\"Uzaiciniet<\/div>
Uzaiciniet apmekl\u0113t\u0101ju uz demo zvanu<\/div>Veiciniet apmekl\u0113t\u0101ju interesi par j\u016bsu pakalpojumiem<\/dev><\/div>\n<\/div>\n\n\n\n
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\"Inform\u0113jiet<\/div>
Inform\u0113jiet pirc\u0113jus par pieg\u0101des statusu<\/div>Vai s\u016bt\u012bjums jau ir ce\u013c\u0101? Klientam j\u0101zina!<\/dev><\/div>\n<\/div>\n\n\n\n
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\"Izziniet<\/div>
Izziniet apmekl\u0113t\u0101ju r\u012bc\u012bbu<\/div>Uzraugiet un uzlabojiet saskarsmi ar jums<\/dev><\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"Apm\u0101ciet<\/div>
Apm\u0101ciet botus sniegt padomus aiz\u0146\u0113mumiem<\/div>Soli pa solim pal\u012bdziet izv\u0113l\u0113ties piem\u0113rot\u0101ko<\/dev><\/div>\n<\/div>\n\n\n\n
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\"Veidojiet<\/div>
Veidojiet automatiz\u0113tas klientu aptaujas<\/div>Sa\u0146emiet atgriezenisko saiti pareiz\u0101 laik\u0101<\/dev><\/div>\n<\/div>\n\n\n\n
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\"Automatiz\u0113jiet<\/div>
Automatiz\u0113jiet pre\u010du atgrie\u0161anas procesus<\/div>Cilv\u0113kiem pat\u012bk pa\u0161apkalpo\u0161an\u0101s, kur\u0101 par visu ir padom\u0101ts<\/dev><\/div>\n<\/div>\n\n\n\n
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\"Pied\u0101v\u0101jiet<\/div>
Pied\u0101v\u0101jiet papildus dar\u012bjumu uzreiz p\u0113c pirkuma<\/div>Pied\u0101v\u0101jumi klienta t\u0113ri\u0146u tolerances ietvaros<\/dev><\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"Nos\u016btiet<\/div>
Nos\u016btiet personaliz\u0113tas kampa\u0146as<\/div>E-pasts, kas uzrun\u0101 pirc\u0113ju ir ar tam v\u0113rt\u012bgu saturu<\/dev><\/div>\n<\/div>\n\n\n\n
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\"Inform\u0113jiet<\/div>
Inform\u0113jiet savus klientus ar SMS<\/div>Inform\u0113jiet klientus autom\u0101tiski un vis\u0101tr\u0101kaj\u0101 veid\u0101<\/dev><\/div>\n<\/div>\n\n\n\n
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\"Nos\u016btiet<\/div>
Nos\u016btiet PDF p\u0113c re\u0123istr\u0113\u0161an\u0101s<\/div>Nos\u016btiet e-gr\u0101matas autom\u0101tiski<\/dev><\/div>\n<\/div>\n\n\n\n
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\"Izveidojiet<\/div>
Izveidojiet nekustam\u0101 \u012bpa\u0161uma ieteikumu botu<\/div>Ieg\u016bt\u0101s zin\u0101\u0161anas non\u0101k pie j\u016bsu m\u0101klera<\/dev><\/div>\n<\/div>\n<\/div>\n\n\n\n
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<\/p>

    <\/ul><\/div>\n
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    Vai j\u016bs v\u0113l\u0113tos konsult\u0101ciju par to, k\u0101 marketinga automatiz\u0101cija var pal\u012bdz\u0113t J\u016bsu biznes\u0101?\n<\/p>\n

    M\u0113s varam pied\u0101v\u0101t gan risin\u0101jumu konsult\u0101cijas, gan re\u0101lu demo vidi ar automatiz\u0101cijas izm\u0113\u0123in\u0101jumu j\u016bsu m\u0101jaslapai.
    \nJums b\u016bs pieejams Itero onbordinga p\u0101rst\u0101vis, kas sadarb\u012bb\u0101 ar j\u016bsu marketinga un IT noda\u013cu pal\u012bdz\u0113s novad\u012bt procesu automatiz\u0101ciju, reduc\u0113jot to manu\u0101lo darbu, ko j\u016bs \u0161obr\u012bd veicat.
    \n \n<\/p>\n

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