{"id":387,"date":"2019-05-01T05:50:41","date_gmt":"2019-05-01T05:50:41","guid":{"rendered":"https:\/\/www.itero.lv\/?page_id=387"},"modified":"2023-01-03T14:21:39","modified_gmt":"2023-01-03T11:21:39","slug":"google-reklama-sem-adwords-display","status":"publish","type":"page","link":"https:\/\/www.itero.lv\/google-reklama-sem-adwords-display\/","title":{"rendered":"Google rekl\u0101ma"},"content":{"rendered":"\n
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\"Google<\/figure>\n\n\n\n

Google Pay Per Click kampa\u0146as<\/strong>:
Atsl\u0113gas v\u0101rdu balst\u012btas rekl\u0101mas kampa\u0146as<\/h3>\n\n\n\n

Lai \u0101tri piesaist\u012btu apmekl\u0113t\u0101jus, piem\u0113ram sezonas izp\u0101rdo\u0161anai vai konferences piepild\u012bjumam, Google Ads atsl\u0113gas v\u0101rdu kampa\u0146a (sen\u0101k Google Adwords), ir viens no efekt\u012bv\u0101kajiem risin\u0101jumiem. M\u0101jaslapas apmekl\u0113jums (traffic<\/em>) tiek pirkts, par maksu r\u0101dot atbilsto\u0161u rekl\u0101mu mekl\u0113\u0161anas rezult\u0101tu sarakst\u0101 tiem interesentiem, kas mekl\u0113 atbilsto\u0161u tematiku.

<\/p>\n\n\n\n

Itero veido profesion\u0101las rekl\u0101mas kampa\u0146as Google mekl\u0113t\u0101j\u0101 ar labas kvalit\u0101tes rekl\u0101m\u0101m un pielieto A\/B test\u0113\u0161anas metodi, kas \u012bs\u0101 laik\u0101 \u013cauj izsl\u0113gt neperform\u0113jo\u0161as rekl\u0101mas vai neperspekt\u012bvus atsl\u0113gas v\u0101rdus, t\u0101d\u0101 veid\u0101 ilgtermi\u0146\u0101 ietaupot l\u012bdzek\u013cus un fokus\u0113joties uz rekl\u0101mu, auditoriju un atsl\u0113gas v\u0101rdiem, kas ienes lab\u0101kos rezult\u0101tus.

<\/p>\n\n\n\n

M\u0113s pied\u0101v\u0101jam kampa\u0146as izveidi, monitoringu un uzlabojumus, lai j\u016bs sa\u0146emtu maksim\u0101lu ieguvumu no Google invest\u0113tajiem l\u012bdzek\u013ciem!<\/strong><\/p>\n\n\n\n

Google Ads (Adwords) keywords kampa\u0146a<\/h3>\n\n\n\n

Ja j\u016bs esat m\u0113\u0123in\u0101ju\u0161i Google rekl\u0101mu pa\u0161i, tad j\u016bs zin\u0101t, ka naudu var not\u0113r\u0113t \u0101rk\u0101rt\u012bgi \u0101tri, ta\u010du atnesie apmekl\u0113t\u0101ji nav kvalitat\u012bv\u0101k\u0101 auditorija.
<\/p>\n\n\n\n

M\u0113s str\u0101d\u0101jam ar Google rekl\u0101mu vair\u0101k nek\u0101 10 gadus un esam veiku\u0161i kampa\u0146as k\u0101 Latvij\u0101, t\u0101 Eirop\u0101, ASV un Krievij\u0101, atrodot efekt\u012bv\u0101ko veidu, k\u0101 izvietot klientam pieejamo bud\u017eetu. Visas kampa\u0146as ir manu\u0101li pieska\u0146otas un optimiz\u0113tas tik t\u0101lu, ka klientam vien atliek papildin\u0101t Google kont\u0101 naudu, kam\u0113r kampa\u0146a uz m\u0101jaslapu ved motiv\u0113tus apmekl\u0113t\u0101jus.

<\/p>\n\n\n\n

M\u0113s to pan\u0101kam ar racion\u0101lu pieeju, v\u0113su skatu uz Google autom\u0101tiskajiem pied\u0101v\u0101jumiem, A\/B test\u0113\u0161anu un nodal\u012bt\u0101m kampa\u0146u rekl\u0101mas grup\u0101m ar rot\u0113jo\u0161\u0101m rekl\u0101m\u0101m. Pat ar sal\u012bdzino\u0161i nelielu bud\u017eetu j\u016bs varat sasniegt to klient\u016bru, kas interes\u0113jas par j\u016bsu produktu vai vismaz tematiku. Esat \u012bstaj\u0101 mirkl\u012b acu priek\u0161\u0101 \u2013 tas ir viss, kas j\u0101pan\u0101k Google kampa\u0146ai!<\/p>\n\n\n\n

Ikdienas Google rekl\u0101mu monitorings<\/h3>\n\n\n\n

Lai j\u016bsu Google kampa\u0146a b\u016btu tik asa k\u0101 \u0161efpav\u0101ra nazis, jums ir iesp\u0113ja izv\u0113l\u0113ties ikdienas vai ikned\u0113\u013cas monitoringa pakalpojumu, m\u016bsu speci\u0101listiem invest\u0113jot atbilsto\u0161u laiku \u0161odien, lai tas ar uzviju atpeln\u012btos ilgtermi\u0146\u0101! M\u0113s nomain\u0101m maz\u0101k perform\u0113jo\u0161as rekl\u0101mas ar lab\u0101k\u0101m, izsl\u0113dzam liekos atsl\u0113gas v\u0101rdus, tuvin\u0101m auditorijas, piel\u0101gojam likmes (bids) tik t\u0101lu, lai kampa\u0146a nestu uz m\u0101jaslapu tikai tos apmekl\u0113t\u0101jus, kam patie\u0161\u0101m interes\u0113 j\u016bsu produkti vai pakalpojumi.

<\/p>\n\n\n\n

M\u016bsu pieredze ir visbag\u0101t\u0101k\u0101 eksporta tirgos Eirop\u0101, ta\u010du m\u0113s izm\u0113\u0123in\u0101sim izaicin\u0101jumus ar\u012b eksotisk\u0101kos tirgos. Google algoritmi ir univers\u0101li un m\u0113s dom\u0101jam, ka esam izkopu\u0161i metodiku, k\u0101 ien\u0101kt tirg\u016b valod\u0101, kuru tu ikdien\u0101 nep\u0101rvaldi.

\u0160is pakalpojums sniedz maksimumu j\u016bsu pieejamam bud\u017eetam!<\/strong><\/p>\n\n\n\n

K\u0101 uzs\u0101kt savu Google rekl\u0101mas PPC kampa\u0146u?<\/h3>\n\n\n\n

Ir j\u0101s\u0101k ar matem\u0101tiku. Google rekl\u0101mas ir t\u012br\u0101k\u0101 matem\u0101tika. K\u0101di ir j\u016bsu m\u0113r\u0137a sasniedzamie indikatori (KPI’s)?<\/strong><\/p>\n\n\n\n

L\u016bk, piem\u0113rs \u2013 j\u016bs \u0161obr\u012bd sa\u0146emat 200 apmekl\u0113t\u0101jus dien\u0101 m\u0101jaslap\u0101 un, pie\u0146emsim, 3% no tiem kaut ko ieg\u0101d\u0101jas, kas ir vid\u0113ji 6 pas\u016bt\u012bjumi dien\u0101. Ja j\u016bs uzst\u0101d\u0101t k\u0101 m\u0113r\u0137i 10 pas\u016bt\u012bjumus dien\u0101, mums b\u016bs j\u0101pace\u013c ien\u0101ko\u0161o apmekl\u0113t\u0101ju skaits par vismaz 150, bet ide\u0101li 350 apmekl\u0113t\u0101jiem dien\u0101. M\u0113s sagatavosim kampa\u0146as apr\u0113\u0137inu, kas \u013caus sasniegt \u0161o skaitli.

K\u0101ds ir j\u016bsu pieejamais bud\u017eets?<\/strong>
Ja no \u0161iem vid\u0113ji 6 pas\u016bt\u012bjumiem dien\u0101, j\u016bs sa\u0146emat, piem\u0113ram, 50 eiro pe\u013c\u0146u, cik j\u016bs varat at\u013cauties invest\u0113t no \u0161\u012bs naudas, lai sa\u0146emtu, piem\u0113ram, 4 papildus pas\u016bt\u012bjumus un joproj\u0101m b\u016btu pelno\u0161i?

T\u0101 ir matem\u0101tika<\/strong> \u2013 \u0161is ir l\u012bmenis, kur\u0101 str\u0101d\u0101jam – invest\u0113t\u0101s naudas un sa\u0146emt\u0101 ieguvuma apr\u0113\u0137ini. M\u0113s jums pal\u012bdz\u0113sim formul\u0113t m\u0113r\u0137us, ta\u010du m\u0113s ar\u012b sagaid\u0101m no jums re\u0101lu ainu, lai atrastu zelta vidusce\u013cu \u2013 ieguld\u0101mo naudu kampa\u0146\u0101 pret ien\u0101ko\u0161o biznesu ar rekl\u0101m\u0101m.<\/p>\n<\/div>\n\n\n\n

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\"Google<\/figure>\n\n\n\n

Google Display rekl\u0101mas baneri<\/h3>\n\n\n\n

Google Display ir pla\u0161s rekl\u0101mas t\u012bkls, kur ir iesp\u0113ja izvietot savas rekl\u0101mas, kas sast\u0101v no teksta fragmentiem, att\u0113liem un video. \u0160\u012bs rekl\u0101mas tiek izvietotas gan vietn\u0113s, ko j\u016bs labi paz\u012bstat, k\u0101 piem\u0113ram, YouTube vai Gmail, ta\u010du ir ar\u012b \u013coti daudz lapu, par kur\u0101m j\u016bs neb\u016bsiet iepriek\u0161 dzird\u0113ju\u0161i. Tas, kas ir svar\u012bgi \u2013 potenci\u0101lie pirc\u0113ji apmekl\u0113 t\u0101s visas. Vi\u0146i redz\u0113s j\u016bsu rekl\u0101mas un ja t\u0101s rezon\u0113s ar vi\u0146u interes\u0113m, tie non\u0101ks uz j\u016bsu produkta vai pakalpojuma ieg\u0101des lappusi.

<\/p>\n\n\n\n

Katru dienu Google Display sasniedz miljoniem Android lietot\u0101ju, kur jums ir iesp\u0113ja izvietot savu pakalpojumu rekl\u0101mu neskait\u0101m\u0101s lietotn\u0113s viedt\u0101lru\u0146iem, k\u0101 ar\u012b da\u017e\u0101dos Google pakalpojumos.
<\/p>\n\n\n\n

M\u0113s pied\u0101v\u0101jam auditorijas izp\u0113ti, dizainu un izm\u0113ra atbilsto\u0161u rekl\u0101mu m\u0113r\u0137a lap\u0101s, aplik\u0101cij\u0101s un vid\u0113.<\/strong><\/p>\n\n\n\n

Display baneri. Vai banneri str\u0101d\u0101?<\/h3>\n\n\n\n

Vairums no da\u017e\u0101d\u0101s lap\u0101s izvietotiem rekl\u0101mas baneriem ir baneri. Tie ir komplekt\u0113ti no teksta un att\u0113liem. M\u0113s sagatavosim \u0161\u012bs rekl\u0101mas nepiecie\u0161amajos izm\u0113ros. Vai banneri str\u0101d\u0101? J\u0101, ja tie ir interesanti. Ta\u010du lab\u0101 zi\u0146a ir t\u0101, ka banneru rekl\u0101ma ir nesal\u012bdzin\u0101mi l\u0113t\u0101ka par atsl\u0113gas v\u0101rdu rekl\u0101m\u0101m un str\u0101d\u0101 mazliet sav\u0101d\u0101k. Kam\u0113r atsl\u0113gas v\u0101ru rekl\u0101ma tiek r\u0101d\u012bta tie\u0161i tiem, kas mekl\u0113 \u0161o tematiku, ar Display baneriem uzdevums ir defin\u0113t, kam tie var\u0113tu interes\u0113t. Konversiju r\u0101d\u012bt\u0101ji ir zem\u0101ki, nek\u0101 atsl\u0113gas v\u0101rdu rekl\u0101m\u0101m, ta\u010du par sal\u012bdzino\u0161i nelielu naudu, jusm ir iesp\u0113ja aptvert pla\u0161u auditoriju.

<\/p>\n\n\n\n

Rezult\u0101t\u0101 Google Display ienes maz\u0101k motiv\u0113tu apmekl\u0113t\u0101ju, ta\u010du ir krietni liel\u0101ki apjomi kop\u0101 un ar\u012b cenas ir zem\u0101kas un aptvere \u2013 liel\u0101ka.
<\/p>\n\n\n\n

Sekojo\u0161i, ir neskait\u0101mi use case gad\u012bjumi, kad Google Display rekl\u0101ma ir bijis tie\u0161i tas, kas nepiecie\u0161ams!<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"Pas\u016btiet<\/div>
Pas\u016btiet savu Google rekl\u0101mas kampa\u0146u pie mums!<\/div>M\u0113s atnes\u012bsim rezult\u0101tu – vair\u0101k klientus j\u016bsu biznesam.<\/strong>

J\u016bsu pien\u0101kums ir \u0161o interesentu konversija, m\u016bsu pien\u0101kums ir atnest jums vair\u0101k interesentus. M\u0113s pied\u0101v\u0101jam savu pla\u0161o pieredzi k\u0101 str\u0101d\u0101t ar Google rekl\u0101m\u0101m.
\u2192 Vaic\u0101jiet mu<\/a>ms<\/a><\/dev><\/div>\n<\/div>\n\n\n\n
<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Google Pay Per Click kampa\u0146as:Atsl\u0113gas v\u0101rdu balst\u012btas rekl\u0101mas kampa\u0146as Lai \u0101tri piesaist\u012btu apmekl\u0113t\u0101jus, piem\u0113ram sezonas izp\u0101rdo\u0161anai vai konferences piepild\u012bjumam, Google Ads atsl\u0113gas v\u0101rdu kampa\u0146a (sen\u0101k Google Adwords), ir viens no efekt\u012bv\u0101kajiem risin\u0101jumiem. M\u0101jaslapas apmekl\u0113jums (traffic) tiek pirkts, par maksu r\u0101dot atbilsto\u0161u rekl\u0101mu mekl\u0113\u0161anas rezult\u0101tu sarakst\u0101 tiem interesentiem, kas mekl\u0113 atbilsto\u0161u tematiku. Itero veido profesion\u0101las rekl\u0101mas […]<\/p>\n","protected":false},"author":1,"featured_media":412,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"_links":{"self":[{"href":"https:\/\/www.itero.lv\/wp-json\/wp\/v2\/pages\/387"}],"collection":[{"href":"https:\/\/www.itero.lv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.itero.lv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.itero.lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.itero.lv\/wp-json\/wp\/v2\/comments?post=387"}],"version-history":[{"count":27,"href":"https:\/\/www.itero.lv\/wp-json\/wp\/v2\/pages\/387\/revisions"}],"predecessor-version":[{"id":3589,"href":"https:\/\/www.itero.lv\/wp-json\/wp\/v2\/pages\/387\/revisions\/3589"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.itero.lv\/wp-json\/wp\/v2\/media\/412"}],"wp:attachment":[{"href":"https:\/\/www.itero.lv\/wp-json\/wp\/v2\/media?parent=387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}