{"id":731,"date":"2019-07-03T06:38:58","date_gmt":"2019-07-03T06:38:58","guid":{"rendered":"https:\/\/www.itero.lv\/?page_id=731"},"modified":"2023-09-13T07:03:49","modified_gmt":"2023-09-13T04:03:49","slug":"uznemuma-majas-lapa","status":"publish","type":"page","link":"https:\/\/www.itero.lv\/uznemuma-majas-lapa\/","title":{"rendered":"Uz\u0146\u0113muma m\u0101jas lapa – 6 principi veiksm\u012bgai m\u0101jaslapai"},"content":{"rendered":"\n
\"Uz\u0146\u0113muma<\/figure>\n\n\n\n
\n
\n

M\u0101jaslapa ir virtu\u0101la p\u0101rdo\u0161anas un klientu apkalpo\u0161anas vide, kas str\u0101d\u0101 24\/7. Kas ir veiksm\u012bgas m\u0101jaslapas pamat\u0101? Labs dizains? P\u0101rliecino\u0161s pied\u0101v\u0101jums? Izsme\u013co\u0161a un skaidrojo\u0161a inform\u0101cija par produkciju un pakalpojumiem? Atbilde sl\u0113pjas kvantitat\u012bvos un kvalitat\u012bvos m\u0101jaslapas r\u0101d\u012bt\u0101jos, kas ir prec\u012bzi izm\u0113r\u0101mi, bet ne maz\u0101k svar\u012bgi – p\u0101rliec\u012bb\u0101.<\/p>\n<\/div>\n\n\n\n

\n

T\u0101 ir vietne, kas prezent\u0113 apmekl\u0113t\u0101jiem savus sasniegumus, v\u0113rt\u012bbas un principus z\u012bmola komunik\u0101cijas ietvaros. Uz\u0146\u0113mums ir dz\u012bvs un main\u012bgs organisms un m\u0101jaslapai j\u0101atspogu\u013co izaugsme. Lai b\u016btu izdevusies lieliska un funkcion\u0101la m\u0101jaslapa<\/strong>, m\u0113s pieturamies pie \u0161iem 6 principiem:<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\"1.<\/div>
1. J\u016bs esat lepni par savu m\u0101jaslapu<\/div>T\u0101pat, k\u0101 j\u016bs ar p\u0101rliec\u012bbu sniedzat viz\u012btkarti ar sava uz\u0146\u0113muma logo, esat p\u0101rliecin\u0101ti par savu produktu un pakalpojumu priek\u0161roc\u012bb\u0101m tirg\u016b, j\u016bs ar p\u0101rliec\u012bbu aicin\u0101t apmekl\u0113t uz\u0146\u0113muma m\u0101jaslapu!<\/dev><\/div>\n<\/div>\n\n\n\n
\n
\"2.<\/div>
2. J\u016bsu m\u0101jaslapa jums sag\u0101d\u0101 biznesu<\/div>J\u016bsu m\u0101jaslapa sp\u0113j un ir avots potenci\u0101liem klientiem. Jo \u012bpa\u0161i, ja j\u016bs str\u0101d\u0101jat B2B jom\u0101. V\u0113rojiet un kopiet kvantitat\u012bvos un kvalitat\u012bvos m\u0101jaslapas r\u0101d\u012bt\u0101jus. Lieliskas m\u0101jaslapas piesaista, uzrun\u0101 un konvert\u0113 apmekl\u0113t\u0101jus!<\/dev><\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
\n
\"3.<\/div>
3. J\u016bsu m\u0101jaslapa ir god\u012bga<\/div>B2B pasaul\u0113, klienti izv\u0113las maz\u0101k riskanto opciju. Nevis l\u0113t\u0101ko vai spo\u017e\u0101ko. Par\u0101diet apmekl\u0113t\u0101jiem, ko j\u016bs sp\u0113jat un ko j\u016bs v\u0113laties. Esiet god\u012bgi ar to, ko varat izdar\u012bt klientu lab\u0101 un ko sagaid\u0101t no pakalpojumu sa\u0146\u0113m\u0113jiem. Veidojiet labu saturu un nopelniet uztic\u012bbu!<\/dev><\/div>\n<\/div>\n\n\n\n
\n
\"4.<\/div>
4. J\u016bsu m\u0101jaslapa ir vienk\u0101r\u0161a, \u0101tra un bez k\u013c\u016bd\u0101m<\/div>Mekl\u0113t\u0101jserveri necie\u0161 k\u013c\u016bdas un ir neieciet\u012bgi pret l\u0113niem iel\u0101des \u0101trumiem. J\u016bsu klienti ir peln\u012bju\u0161i \u0101tru un kvalitat\u012bvu apkalpo\u0161anu k\u0101 kl\u0101tien\u0113, t\u0101 virtu\u0101l\u0101 vid\u0113. Pal\u012bdziet tiem sadarboties ar jums ar \u0113rtu, saprotamu un \u0101tru m\u0101jaslapu, kas perform\u0113 k\u0101 dator\u0101 t\u0101 mobilaj\u0101 t\u0101lrun\u012b.<\/dev><\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
\n
\"5.<\/div>
5. J\u016bsu m\u0101jaslapa ir aktu\u0101la<\/div>J\u016bs zin\u0101t, ka lai nopeln\u012btu naudu, nauda ir j\u0101iegulda. Atgriezieties pie principiem, kas uzskait\u012bti virs \u0161\u012b. J\u016bs esat invest\u0113ju\u0161i savos p\u0101rdo\u0161anas kan\u0101los, turpiniet tur\u0113t savus pied\u0101v\u0101jumus aktu\u0101lus un klientus inform\u0113tus!<\/dev><\/div>\n<\/div>\n\n\n\n
\n
\"6.<\/div>
6. J\u016bsu m\u0101jaslapa ir da\u013ca no infrastrukt\u016bras<\/div>M\u0101jaslapa ir da\u013ca no identit\u0101tes, uz\u0146\u0113muma v\u0113st\u012bjuma, klientu apkalpo\u0161anas. T\u0101 ir da\u013ca no vienota marketinga pl\u016bsmas, t\u0101s pas\u016bt\u012bjumi tiek apstr\u0101d\u0101ti vienl\u012bdz kvalitat\u012bvi k\u0101 tie tiktu sa\u0146emti pie letes. Vienota ar j\u016bsu IT sist\u0113m\u0101m un procesiem. <\/dev><\/div>\n<\/div>\n<\/div>\n\n\n\n
\"M\u0101jaslapa<\/figure>\n\n\n\n
\n
\n

Liela da\u013ca uz\u0146\u0113m\u0113ju cikliski p\u0101rtaisa m\u0101jaslapas. Pa\u0161am faktam, ka m\u0101jaslapai ir dz\u012bves cikls un amortiz\u0101cijas periods, nav ne vainas. Bie\u017e\u0101k pie vainas ir veids, k\u0101 un k\u0101p\u0113c tas tiek veikts. <\/p>\n\n\n\n

Tipiski iemesli, k\u0101p\u0113c m\u0101jaslapa ir j\u0101nomaina<\/h3>\n\n\n\n

Uz\u0146\u0113mum\u0101 main\u0101s marketinga vad\u012bt\u0101js, kam ir cita pieredze, citas pras\u012bbas. M\u0101jaslapa ir pamesta nov\u0101rt\u0101 un inform\u0101cija par uz\u0146\u0113muma produkciju vai cen\u0101m neatbilst realit\u0101tei. Uz\u0146\u0113m\u0113ji \u0161\u0101dos gad\u012bjumos pat aicina neapmekl\u0113t m\u0101jaslapu. Nereti uz\u0146\u0113mum\u0101 vairs nevar atrast ne piek\u013cuvi m\u0101jaslapas satura redi\u0123\u0113\u0161anai, nedz atceras, kas to visp\u0101r ir veidojis.<\/p>\n\n\n\n

Rezult\u0101t\u0101 \u2013 nav ilgtermi\u0146a sadarb\u012bba ar izstr\u0101d\u0101t\u0101ju, uz\u0146\u0113muma m\u0101jaslapai netiek nodro\u0161in\u0101ta nek\u0101da p\u0113ctec\u012bba. P\u0113c 5 l\u012bdz 8 gadiem uz\u0146\u0113mums visu s\u0101k atkal no nulles, bez jebk\u0101das kvalitat\u012bvas nom\u0113r\u012btas inform\u0101cijas, kas tie\u0161i eso\u0161aj\u0101 m\u0101jaslap\u0101 nestr\u0101d\u0101 un k\u0101p\u0113c.<\/p>\n\n\n\n

\u0160ie nav labi un p\u0101rdom\u0101ti l\u0113mumi. Pas\u016bt\u012bt\u0101js nav sp\u0113j\u012bgs pamatot, k\u0101 m\u0101jaslapai ir j\u0101funkcion\u0113 sav\u0101d\u0101k.<\/p>\n<\/div>\n\n\n\n

\n

Patiesie iemesli, k\u0101p\u0113c m\u0101jaslapa nepilda savu funkciju dro\u0161i vien ir sak\u0146oju\u0161ies l\u0113mumos, k\u0101d\u0113\u013c t\u0101 ir izveidota, k\u0101 ar\u012b taj\u0101 uzman\u012bb\u0101, kas tai ir velt\u012bta. Vai m\u0101jaslapai tika uzst\u0101d\u012bti m\u0113r\u0137i un m\u0113r\u012bta to izpilde?<\/p>\n\n\n\n

Pareizi iemesli, k\u0101d\u0113\u013c m\u0101jaslapa ir j\u0101p\u0101rtaisa<\/h3>\n\n\n\n

M\u0101jaslapas apmekl\u0113jums ir krities nevis sezon\u0101lu sv\u0101rst\u012bbu d\u0113\u013c, bet p\u0113d\u0113jo 12 m\u0113ne\u0161u laik\u0101 k\u0101 tendence. M\u0101jaslapas kvalitat\u012bv\u0101s metrikas, k\u0101 piem\u0113ram, apmekl\u0113t\u0101ju iesaiste, laiks, lappu\u0161u skaits, ko tie apskata, kr\u012btas.<\/p>\n\n\n\n

M\u0101jaslapas satura, marketinga v\u0113st\u012bjumi, produkcijas apraksti, dizains vai tehnolo\u0123ija vairs nav sp\u0113j\u012bgi p\u0101rdot produktu vai pakalpojumu. Eso\u0161\u0101 tehnolo\u0123ija, kaut uztur\u0113ta, nav perspekt\u012bva raugoties uz turpm\u0101ko 5 vai pat 7 gadu ekspluat\u0101cijas periodu. Ir uzkr\u0101ju\u0161ies skaitliski m\u0113r\u012bjumi un p\u0101rdo\u0161anas dati, kas pier\u0101da, ka ir main\u012bju\u0161ies lietot\u0101ju paradumi vai vide, p\u0113rkot j\u016bsu pakalpojumu.<\/p>\n\n\n\n

\u0160ie ir labi uz datiem balst\u012bti l\u0113mumi. Ir iesp\u0113jams izdom\u0101t k\u0101 tie\u0161i sav\u0101d\u0101k ir j\u0101str\u0101d\u0101 jaunajai versijai.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\"Eso\u0161as<\/figure>\n\n\n\n